Problem:
A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers.
Solution:
Use Web 2.0 technologies to track, tailer, survey and optimize the online experience.
Technologies:
AJAX, PHP, Web Services
Engagement:
Developed a hosted service, integrated with existing publishing system.
Entries Tagged as 'Marketing'
Financial publications
Tags: Buzz · Documentation · Infrastructure · Research · Software
Secure Passenger ID System
Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]
Tags: Buzz · Partnering · Procurement · Research · Software · Strategy
iGift online financial service
Problem:
Develop, launch and manage a new online financial services business, from the ground-up, in three months, for Isiah Thomas.
Solution:
Deploy multiple Teams in the US and Eastern Europe, using Agile software methodologies, to develop the financial services portal, branding/marketing, and fulfillment operations.
Technologies:
Zope, Python, Perl, Sybase, Linux, Flash.
Work done on this project:
A total of 24 Factotem Constellation […]
Tags: Branding · Documentation · Online · Partnering · Scalability · Software
Utilities selection wizard
Problem:
Consumers lack an effective way to comparison-shop between competitive utility offerings.
Solution:
Poll and profile usage patterns, then recommend the most appropriate vender/service/plan for each consumer.
Technologies:
EDI, ODBC, LAMP, Flash
Engagement:
Pre-funding: helped build investor pitch, meet with diligence Teams.
Development: full-venture outsourcing of all branding, design, engineering and marketing functions to an interdisciplinary Team in USA and Eastern Europe.
Integration: traveled […]
Tags: Branding · Infrastructure · Online · Partnering · Procurement · Software
