Problem:
Wayne County wants to make their bids accessible to small businesses and minorities.
Entries Tagged as 'Marketing'
EPAC Online
Tags: Case Studies · Development · Infrastructure · Online · Partnering · Software
The Company Line Web Site
Problem:
Consumers Energy wants to better reach company employees, especially the ones in foreign countries, through the Web.
Tags: Case Studies · Development · Online · Software
Web PMon
Problem:
MascoTech Forming Technologies want to move PMon to the Web and start building a plant Intranet.
Tags: Accelerator · Case Studies · Development · Infrastructure · Online · Software
Mortgage Mailbox
Problem:
Bank1 Mortgage wants to publish the internal newsletter on the Intranet.
Tags: Case Studies · Development · Online
The Line on Notes
Problem:
Consumers Energy wants to reach company employees that do not have Internet connectivity.
Tags: Case Studies · Development · Marketing · Software
Spark Wetlab Incubator
Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry. Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]
Tags: Accelerator · BioMed · Economic Development · Partnering · Strategy
Genentech
Problem:
Pharamceutical companies marshal Key Opinion Leaders (”KOLs”) to help disseminate clinical information. Identifying, recruiting, engaging, and retaining KOLs presents unique challenges.
Solution:
Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty.
Technologies used:
gMax, LAMP, PubMedXML, SmartyXML, xCelsius
Work done on this project:
Conceived, architected, developed and delivered the system for […]
Tags: BioMed · Buzz · Case Studies · Research · Software
Medical Marketing Epidemiology
Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]
Tags: BioMed · Buzz · Research · Scalability · Software · Strategy
Financial publications
Problem:
A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers.
Solution:
Use Web 2.0 technologies to track, tailer, survey and optimize the online experience.
Technologies:
AJAX, PHP, Web Services
Engagement:
Developed a hosted service, integrated with existing publishing system.
Tags: Buzz · Documentation · Infrastructure · Research · Software
Secure Passenger ID System
Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]
Tags: Buzz · Partnering · Procurement · Research · Software · Strategy
