Problem:
Virtual economic development projects are hard to track.  Resources are hard to marshal.  Too few economic developers have too many startups to manage. Opportunities are missed, and clients go under-served.
Solution:
Establish an online virtual business incubator portal, linking stakeholders, service providers and clients.  Track progress through stagegates to leverage coaching resources. Recruit and network the service […]

Problem:
Consumers Energy needs an asset management solution.

Problem:
Pharamceutical companies marshal Key Opinion Leaders (”KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges.
Solution:
Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty.
Technologies used:
gMax, LAMP, PubMedXML, SmartyXML, xCelsius
Work  done on this project:
Conceived, architected, developed and delivered the system for […]

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]

Problem:
A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers.
Solution:
Use Web 2.0 technologies to track, tailer, survey and optimize the online experience.
Technologies:
AJAX, PHP, Web Services
Engagement:
Developed a hosted service, integrated with existing publishing system.

Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]