Entries Tagged as 'Research'

Digital Image Library

Problem:
Consumers Energy needs an asset management solution.

Tags: Case Studies · Development · Research · Scalability · Software

Medical Marketing Epidemiology

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]

Tags: BioMed · Buzz · Research · Scalability · Software · Strategy

Financial publications

Problem:
A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers.
Solution:
Use Web 2.0 technologies to track, tailer, survey and optimize the online experience.
Technologies:
AJAX, PHP, Web Services
Engagement:
Developed a hosted service, integrated with existing publishing system.

Tags: Buzz · Documentation · Infrastructure · Research · Software

Secure Passenger ID System

Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]

Tags: Buzz · Partnering · Procurement · Research · Software · Strategy