Problem:
HKOMedia asks its clients to rethink their marketing stance - to think outside the “agency” box. They challenge their accounts to tell their story in a compelling, visual way. This raises expectations that HKOMedia will do so, too - and their website is the single most important piece of collateral to start that […]
Entries Tagged as 'Buzz'
Telling the storyteller’s story
Tags: Branding · Buzz · Marketing · Online
Medical Marketing Epidemiology
Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]
Tags: BioMed · Buzz · Research · Scalability · Software · Strategy
Financial publications
Problem:
A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers.
Solution:
Use Web 2.0 technologies to track, tailer, survey and optimize the online experience.
Technologies:
AJAX, PHP, Web Services
Engagement:
Developed a hosted service, integrated with existing publishing system.
Tags: Buzz · Documentation · Infrastructure · Research · Software
Secure Passenger ID System
Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]
Tags: Buzz · Partnering · Procurement · Research · Software · Strategy
