Entries Tagged as 'Case Studies'

New Eagle

Problem:
Alternative Energy spinout seeks growth financing in tough times. Diversified business can fall back on professional services, but would rather invest in technology development.
Solution:
Position startup for gap-financing programs; recast company story to highlight leadership/incumbency; develop executive summary and financial materials for due diligence.
Technologies used:
Coaching, marketing consult, financial analysis
Work  done on this project:
Reworked existing executive summary, […]

Tags: Accelerator · Case Studies · Coaching · Partnering · Software · Strategy

museumPod?

Problem:
Even with its recent expansion, the University of Michigan Museum of Art suffered from Too much art, Not enough gallery space.
Solution:
Open-storage galleries housing waaay too much art, accessed by a virtual docent kiosk based on iPod’s “coverflow” metaphor.
Technologies:
AJAX, jQuery, PHP, SQL Server
Work done on this project:
Software architecture and design, adapting open-source libraries, software development […]

Tags: Branding · Case Studies · Development · Software

EcoInnovation Partners

Problem:
New Startup professional services consulting firm needs go-to-market consultation on branding and messaging, sales pipeline, and collateral.
Solution:
Coach the coach, engineer the engineer, market the marketer, sell the seller.
Technologies:
Drupal, Flash.
Work done on this project:
Coaching, brand research and design, messaging platform consult and refinement, market strategy and program development, initial sales leads and process.

Tags: Branding · Case Studies · Coaching · Documentation · Marketing · Strategy

bcVentures

Problem:
Virtual economic development projects are hard to track.  Resources are hard to marshal.  Too few economic developers have too many startups to manage. Opportunities are missed, and clients go under-served.
Solution:
Establish an online virtual business incubator portal, linking stakeholders, service providers and clients.  Track progress through stagegates to leverage coaching resources. Recruit and network the service […]

Tags: Accelerator · Branding · Case Studies · Economic Development · Online · Research

Wireless security made simple

Problem:
Only security geeks understand the need for wireless security. Everybody else (read: the vast majority of customers) doesn’t get it. It’s hard to sell something when consumers don’t know they need it.
Solution:
Interactive Flash animation and voiceover makes it easy.
Technologies:
QuickTime, Flash, Javascript.

Work done on this project:
Designed and developed the presentation from the ground-up, […]

Tags: Case Studies · Documentation · Marketing · Online · Software

Stylenaturale.com

Problem:
A small startup needs a fully featured eCommerce site but couldn’t afford a high-end framework like WebSphere Commerce.

Tags: Case Studies · Development · Online · Software

Trek eCommerce Site

Problem:
Trek needs a way to better provide their dealer network with access to pricing, quotes and pre-defined assemblies information.

Tags: Case Studies · Development · Marketing · Online · Software

D-M-E eCommerce Site

Problem:
D-M-E Company needs to phase out their eCommerce site based on the no longer supported IBM Net.Commerce platform to WebSphere Commerce

Tags: Branding · Case Studies · Development · Marketing · Online · Software · Strategy

ArtVan.com

Problem:
ArtVan wants to venture in Internet commerce.

Tags: Case Studies · Development · Marketing · Online · Software · Strategy

EST Training Planning

Problem:
Detroit Edison wants to give to the users an easier access to the PeopleSoft Employee Skills and Training data.

Tags: Case Studies · Development · Software