Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]

Problem:
Pharamceutical companies marshal Key Opinion Leaders (”KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges.
Solution:
Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty.
Technologies used:
gMax, LAMP, PubMedXML, SmartyXML, xCelsius
Work  done on this project:
Conceived, architected, developed and delivered the system for […]

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]