Entries Tagged as 'Strategy'

SparkCentral Incubator

Problem:
Everyone agrees that a business incubator is an economic development asset - until it comes time to pay for it.
Solution:
An incubator grows businesses, but at its heart, an incubator is a business. So create a business plan! Research entrepreneurial requirements, study other incubators and how they serve their constituencies, build a sustainable business […]

Tags: Accelerator · Economic Development · Procurement · Strategy

BCU Virtual Incubator

Problem:
Business Incubators have traditionally focused on centralized facilities, to concentrate resources and focus services within four walls. But the entrepreneurial community is changing to a virtual model, which makes the old physical incubator look, well, “old.”
Solution:
A Virtual Business Incubator, that allows free access to resources and services, 24×7×365,over the web. Netwok consulting talent and […]

Tags: Accelerator · Economic Development · Procurement · Strategy

D-M-E eCommerce Site

Problem:
D-M-E Company needs to phase out their eCommerce site based on the no longer supported IBM Net.Commerce platform to WebSphere Commerce

Tags: Branding · Case Studies · Development · Marketing · Online · Software · Strategy

ArtVan.com

Problem:
ArtVan wants to venture in Internet commerce.

Tags: Case Studies · Development · Marketing · Online · Software · Strategy

Spark Wetlab Incubator

Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]

Tags: Accelerator · BioMed · Economic Development · Partnering · Strategy

Medical Marketing Epidemiology

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]

Tags: BioMed · Buzz · Research · Scalability · Software · Strategy

Secure Passenger ID System

Problem:
Homeland Security demands that airports and airlines know who their passengers really are.
Solution:
Photo-ID boarding pass, combined with biometric verification.
Technologies:
Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal.
Engagement:
Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel.
Developed the SPIdS system, integrated with facial-capture camera, thumbprint, and magstripe/barcode passenger cards, with high-security color […]

Tags: Buzz · Partnering · Procurement · Research · Software · Strategy