This blog post does not advocate free products/services.  Chris Anderson sockpuppetry may be found elsewhere.
This blog post does not trash the freemium model, either.   Instead, it looks at business realities - cost of customer acquisition, revenue per customer, growth and scalabaility - advocating a large strategic toolbox and a careful selection, informed by hard data.
Businesses […]

Problem:
Alternative Energy spinout seeks growth financing in tough times. Diversified business can fall back on professional services, but would rather invest in technology development.
Solution:
Position startup for gap-financing programs; recast company story to highlight leadership/incumbency; develop executive summary and financial materials for due diligence.
Technologies used:
Coaching, marketing consult, financial analysis
Work  done on this project:
Reworked existing executive summary, […]

Problem:
New Startup professional services consulting firm needs go-to-market consultation on branding and messaging, sales pipeline, and collateral.
Solution:
Coach the coach, engineer the engineer, market the marketer, sell the seller.
Technologies:
Drupal, Flash.
Work done on this project:
Coaching, brand research and design, messaging platform consult and refinement, market strategy and program development, initial sales leads and process.

Blair Singer introduces neophytes to his SalesDogs cult with a combination of jacked-up motivational speaking and a simplified deconstruction of business challenges.His approach to sales training applies beyond sales: it’s a crash course in entrepreneurial stamina: the relentless tenacity and fatigue-proof high of setting and achieving goals, large and small, near and far.In this video, […]

Problem:
Everyone agrees that a business incubator is an economic development asset - until it comes time to pay for it.
Solution:
An incubator grows businesses, but at its heart, an incubator is a business. So create a business plan! Research entrepreneurial requirements, study other incubators and how they serve their constituencies, build a sustainable business […]

Problem:
Business Incubators have traditionally focused on centralized facilities, to concentrate resources and focus services within four walls. But the entrepreneurial community is changing to a virtual model, which makes the old physical incubator look, well, “old.”
Solution:
A Virtual Business Incubator, that allows free access to resources and services, 24×7×365,over the web. Netwok consulting talent and […]

Problem:
D-M-E Company needs to phase out their eCommerce site based on the no longer supported IBM Net.Commerce platform to WebSphere Commerce

Problem:
ArtVan wants to venture in Internet commerce.

Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]