Entries Tagged as 'Marketing'

Sgotek.com

Problem:
Sgotek needs a site to manage direct mail

Tags: Case Studies · Development · Online · Software

LMS

Problem:
Bank1 Mortgage needs to manage incoming leads from various Internet sites.

Tags: Case Studies · Development · Online · Software

Gas/Electric Rates

Problem:
Consumers Energy needs to publish the Gas and Electric Rates to the Web as requested by the MPSC.

Tags: Accelerator · Case Studies · Development · Online · Software

EPAC Online

Problem:
Wayne County wants to make their bids accessible to small businesses and minorities.

Tags: Case Studies · Development · Infrastructure · Online · Partnering · Software

The Company Line Web Site

Problem:
Consumers Energy wants to better reach company employees, especially the ones in foreign countries, through the Web.

Tags: Case Studies · Development · Online · Software

Web PMon

Problem:
MascoTech Forming Technologies want to move PMon to the Web and start building a plant Intranet.

Tags: Accelerator · Case Studies · Development · Infrastructure · Online · Software

Mortgage Mailbox

Problem:
Bank1 Mortgage wants to publish the internal newsletter on the Intranet.

Tags: Case Studies · Development · Online

The Line on Notes

Problem:
Consumers Energy wants to reach company employees that do not have Internet connectivity.

Tags: Case Studies · Development · Marketing · Software

Spark Wetlab Incubator

Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]

Tags: Accelerator · BioMed · Economic Development · Partnering · Strategy

Medical Marketing Epidemiology

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]

Tags: BioMed · Buzz · Research · Scalability · Software · Strategy