Problem:
Sgotek needs a site to manage direct mail
Entries Tagged as 'Marketing'
Sgotek.com
Tags: Case Studies · Development · Online · Software
LMS
Problem:
Bank1 Mortgage needs to manage incoming leads from various Internet sites.
Tags: Case Studies · Development · Online · Software
Gas/Electric Rates
Problem:
Consumers Energy needs to publish the Gas and Electric Rates to the Web as requested by the MPSC.
Tags: Accelerator · Case Studies · Development · Online · Software
EPAC Online
Problem:
Wayne County wants to make their bids accessible to small businesses and minorities.
Tags: Case Studies · Development · Infrastructure · Online · Partnering · Software
The Company Line Web Site
Problem:
Consumers Energy wants to better reach company employees, especially the ones in foreign countries, through the Web.
Tags: Case Studies · Development · Online · Software
Web PMon
Problem:
MascoTech Forming Technologies want to move PMon to the Web and start building a plant Intranet.
Tags: Accelerator · Case Studies · Development · Infrastructure · Online · Software
Mortgage Mailbox
Problem:
Bank1 Mortgage wants to publish the internal newsletter on the Intranet.
Tags: Case Studies · Development · Online
The Line on Notes
Problem:
Consumers Energy wants to reach company employees that do not have Internet connectivity.
Tags: Case Studies · Development · Marketing · Software
Spark Wetlab Incubator
Problem:
Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry. Lots of venture capital is wasted building dedicated labs to house single companies.
Solution:
Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator.
Surprise:
Halfway through the process, the pharma […]
Tags: Accelerator · BioMed · Economic Development · Partnering · Strategy
Medical Marketing Epidemiology
Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]
Tags: BioMed · Buzz · Research · Scalability · Software · Strategy
