Problem:
Wisne, a tier 1 automotive supplier with several plants, needs to locate key people that are traveling from one plant to another.

Problem:
Wayne County wants to make their bids accessible to small businesses and minorities.

Problem:
Consumers Energy wants to better reach company employees, especially the ones in foreign countries, through the Web.

Problem:
MascoTech Forming Technologies want to move PMon to the Web and start building a plant Intranet.

Problem:
The Wayne County Road Commission wants to track potholes.

Problem:
An ISSC (now IBM Global Services) group in Grand Rapids needs to manage project requests and the resource allocation process.

Problem:
Dykema Gossett, a large legal firm, needs to track the work for Sears, Roebuck and Company.

Problem:
Consumers Energy wants to reach company employees that do not have Internet connectivity.

Problem:
Pharamceutical companies marshal Key Opinion Leaders (”KOLs”) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges.
Solution:
Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty.
Technologies used:
gMax, LAMP, PubMedXML, SmartyXML, xCelsius
Work  done on this project:
Conceived, architected, developed and delivered the system for […]

Problem:
Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny.
Solution:
Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent.
Technologies:
Personal-URL survey-research campaign, computational linguistics, custom […]