Problem: Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny. Solution: Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent. Technologies: Personal-URL survey-research [...]

Problem: A leading international financial publication needs to boost the breadth and depth of engagement with its elite online audience of CFO’s and market-makers. Solution: Use Web 2.0 technologies to track, tailer, survey and optimize the online experience. Technologies: AJAX, PHP, Web Services Engagement: Developed a hosted service, integrated with existing publishing system.

Problem: Homeland Security demands that airports and airlines know who their passengers really are. Solution: Photo-ID boarding pass, combined with biometric verification. Technologies: Visionics, BioAPI, VB.Net, touch-screen kiosk, mobile terminal. Engagement: Venture-level outsourcing of all engineering, marketing and operations. Vendor selection, financial modeling, and international travel. Developed the SPIdS system, integrated with facial-capture camera, thumbprint, [...]

Problem: Salespeople hate SFA/CRM applications, but CFO’s rely on them.Solution: Salespeople love their cellphones, so create a speech-based interface to SFA/CRM applications – call “Outlook” and talk to your calendar, address book, to-do list, … Technologies: Java, LAMP, Nuance, Telephony Work done on this project: Developed a human-transcription plug-in for a structured speech-to-text parsing engine [...]

Problem: Twenty-year-old shrinkwrap software startup reinvents itself as an online service provider. Solution: Restructure engineering and program management. Inject “release train” product cycles. Develop in-house programming and integration skillsets. Coach CIO to manage the transformation process. Technologies: Zope, Python, Java, Sybase, Agents, SaaS. Work done on this project: Scaled in-house development staff with Constellation talent.  [...]

Problem: Develop, launch and manage a new online financial services business, from the ground-up, in three months, for Isiah Thomas. Solution: Deploy multiple Teams in the US and Eastern Europe, using Agile software methodologies, to develop the financial services portal, branding/marketing, and fulfillment operations. Technologies: Zope, Python, Perl, Sybase, Linux, Flash. Work done on this [...]

Problem: Consumers lack an effective way to comparison-shop between competitive utility offerings. Solution: Poll and profile usage patterns, then recommend the most appropriate vender/service/plan for each consumer. Technologies: EDI, ODBC, LAMP, Flash Engagement: Pre-funding: helped build investor pitch, meet with diligence Teams. Development: full-venture outsourcing of all branding, design, engineering and marketing functions to an [...]