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	<title>The Factotem Constellation &#187; BioMed</title>
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		<title>Spark Wetlab Incubator</title>
		<link>http://www.factotem.com/wp/spark-wetlab-incubator/96/</link>
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		<pubDate>Mon, 15 Oct 2007 16:15:05 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Accelerator]]></category>
		<category><![CDATA[BioMed]]></category>
		<category><![CDATA[Economic Development]]></category>
		<category><![CDATA[Partnering]]></category>
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		<description><![CDATA[Problem: Biomedical startups have special facilities needs, that are underserved by commercial Real Estate industry.  Lots of venture capital is wasted building dedicated labs to house single companies. Solution: Broker a deal with a shrinking pharmaceutical giant to take over some of their wetlab facilities, and turn it into a specialized business incubator. Surprise: Halfway [...]]]></description>
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		<title>Genentech</title>
		<link>http://www.factotem.com/wp/genentech/117/</link>
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		<pubDate>Sat, 10 Mar 2007 23:12:45 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[BioMed]]></category>
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		<description><![CDATA[Problem: Pharamceutical companies marshal Key Opinion Leaders (&#8220;KOLs&#8221;) to help disseminate clinical information.  Identifying, recruiting, engaging, and retaining KOLs presents unique challenges. Solution: Medical Marketing Epidemiology, a unique system for modeling up-and-coming and existing KOLs for their Expertise, Influence, Communication, and Loyalty. Technologies used: gMax, LAMP, PubMedXML, SmartyXML, xCelsius Work  done on this project: Conceived, [...]]]></description>
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		<title>Medical Marketing Epidemiology</title>
		<link>http://www.factotem.com/wp/medical-marketing-epidemiology/65/</link>
		<comments>http://www.factotem.com/wp/medical-marketing-epidemiology/65/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 19:53:09 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[BioMed]]></category>
		<category><![CDATA[Buzz]]></category>
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		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[computational linguistics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[medical]]></category>
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		<description><![CDATA[Problem: Pharma marketers must engage Key Opinion Leaders to influence medical opinion, but KOL selection and management has come under increasing scrutiny. Solution: Use social networks and computational linguistics to identify emergent KOL characteristics from among a large pool of candidates, then tailor KOL engagements to the particular strengths of each incumbent. Technologies: Personal-URL survey-research [...]]]></description>
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